Modern Mission

Why we need a Revolution

Food has overtaken tobacco as the world’s biggest premature killer. As a threat to humanity, Diet-Related Chronic Illness now stands right alongside climate change.

A major culprit is ‘fast carbs’ – refined carbohydrates detached from any meaningful fibre. This accounts for most of the bread and baked good on sale.

The food establishment will not change its unhealthy habits until people rise up and demand it.

We are a Life Sciences company based in Oxford, England, committed to tackling humanity’s most pressing health crisis head-on. We are making HEALTHY BAKING available to everyone and driving up the quality of dietary carbohydrates, for the common good.

That’s our core mission – why we get out of bed, come to work, fire up the ovens. We were the UK’s first HEALTHY BAKING company, and we won’t switch off until we’ve got there.

The revolution starts here.

 

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