Modern Ethos

Bad diet is killing people. Good diet keeps us alive.

We have persuasive personal experience of the life-changing effects of intelligent diet.

We know what works.

The recipe is refreshingly simple.

We start with equal parts TASTE, NUTRITION AND PROVENANCE.

TASTE

If the revolution doesn’t taste better than the old guard, no-one will join. So we’ve taken down one of the barricades that separates people from healthy choices.

Our food tastes great.

NUTRITION

If the revolution doesn’t do you more good than the old guard, no-one will change.

So we’ve made sure our bread keeps the gut fed with accessible fibre.

Our food is excellent for you.

PROVENANCE

If the revolution is only surface-deep, people will stick with the old guard.

So all our ingredients are the best we can find, raised in the healthiest way by people who understand and support our radical mission.

Our food is trustworthy.