SUPERLOAF breaks ground in the Telegraph
We’re still buzzing from the fact that last weekend’s Telegraph contained a terrific full-page article by the immaculately researched Clare Hargreaves. It could not have been more positive.
While Melissa’s story takes centre stage, the piece also takes care to promote the less visible stars of the show. A focus on specific ingredients really makes the nutritional science stick, while Professor Tim Spector’s ZOE organisation provides the basics on gut health and the immune system.
The article also opens the door to the wider dimension beyond bread, noting the Modern Baker vision for an entire ‘Alt Carbs’ sector to sit alongside Alt Meat and Alt Dairy in the quest for better outcomes for both people and planet.
For anyone interested in the science around a healthier future for food, it’s a great ten-minute read – click here for the article.